Snackson’s Board of Advisors

Snackson’s Board of Advisors

We are really excited to introduce you to our first ever Board of Advisors!

We have been busy developing our product and growing our client base and now we can focus on scaling and internationalization. We grew listening to our customers, and we will continue to do so, but now we will also have guidance from a panel of world-renowned industry leaders and experts.

Our Board will help us to improve the strategic direction and development of Snackson as well as serve as brand ambassadors.

Alvarez Symonette

Managing Director at Private Investment Firm.

Alvarez Symonette is Chief of Staff at Lady M Confections, with operations in the US, China, Hong Kong, Singapore and Taiwan.  Charged with shaping and executing the company’s vision and goals, he contributes to this explosive high-growth business as a member of the Executive Leadership Team while also overseeing the Finance, Legal, Marketing and Customer Service teams. Prior to joining Lady M, he worked in the Finance industry for almost a decade mixing his time in hedge funds, private equity and family offices. Most notably was his time at Continental Grain Corporation (CGC) the world’s largest grain trading operation, Smithfield Foods, the largest Chinese acquisition of an American company and the world’s 2nd largest coffee company.

Prior to his career in high finance, Alvarez dedicated his early professional years to the business of Education. He began his professional career as a public school teacher, then went on to work in senior leadership roles at educational nonprofits Teaching Matters and Teach For America. In the mid 2000s, he served on the primary team overseeing national curriculum and design for thousands of teachers across the United States, separately he worked with top NY State and City education chieftains on federal Title II.D ED Tech funding initiatives benefiting thousands of students across the NYS/NYC, plus also served as a visiting member of NEASC focusing on accrediting schools throughout New England.

A lifelong learner himself, Mr. Symonette received his BA from the University of Pennsylvania (UPenn), his Masters in Education from Harvard University, and has completed coursework at the London School of Economics.

Dan Shimoff

VP R&D, General Manager at McGraw-Hill Education

Mr. Shimoff, a veteran of the hi-tech industry with over 30 years of experience turning vision into success. He developed cutting-edge trading solutions on Wall Street before moving to Israel 24 years ago, and joined the then nascent start-up community there. He fills the position of VP, R&D of the global/international company, while also serving as the General Manager of the local Israeli entity. He built and lead at PictureVision (acquired by Kodak), Demantra (acquired by Oracle) and lastly, Tegrity (acquired by McGraw-Hill Education).


Mr. Shimoff holds an MA in Computer Science from Queens College, CUNY and a BA in Computer Science from Yeshiva University and has been certified in the practice of CMM for both People and Software from Carnegie Mellon. Mr. Shimoff was awarded a patent (US Patent: 8,276,077), along with others from the Tegrity team, titled “Method and apparatus for automatic annotation of recorded presentations”, which has particular relevance to the ability to tag content and automatically relate them to lecture capture recordings, to enable discovery of related content in a simple manner.

Mariona Grané

Ph.D., Instructional Technology Professor at the University of Barcelona. 

Degree in Philosophy and Educational Sciences, and PhD at the University of Barcelona. She teaches in the areas of education and audiovisual communication. She is a member of the research group LMI (an R+D+i centre at the University of Barcelona, specialised in the field of Education and Media) since 1994.

Her main research focuses on information and communications technology in education. She specializes in integrating ICT in teaching and learning environments, interactive and multimedia design environments and educational resources.

He has collaborated with dozens of companies and institutions in the development of educational projects linked to new technologies.

Melissa Loble

Vice President, Professional Services & Partnerships for Instructure.

Melissa Loble serves as the Vice President, Professional Services & Partnerships for Instructure. In this capacity, she focuses on creating a technical infrastructure for all of Instructure’s solutions that fosters robust learning ecosystems for their clients. She also leads Instructure’s custom development practice and partnership organizations, both of which enable customers to extend their core platforms utilizing leading industry standards and innovative learning technologies.

Melissa has spent 20 years in the educational technology world, working for a number of technology suppliers and educational institutions, as well as teaching leadership courses focused on managing technology for educational change. Melissa earned her MA in educational policy from Teachers’ College, Columbia University, and an MBA in leadership from the Columbia Business School.

Ted Merz

Global Head of News Product at Bloomberg

Ted Merz is the Global Head of News Applications at Bloomberg. He is responsible for content, search, classification, display and news analytics on the Bloomberg terminal, the company’s professional product. He has developed a number of significant products including First Word and Bloomberg Brief newsletters. He oversaw content deals with major partners including Twitter, the New York Times and Washington Post.

Prior to joining the product division in 2007, he spent 18 years as a journalist, including positions for Bloomberg overseeing coverage for the Americas and Global Fixed Income. He also served as Bloomberg’s New York Bureau chief and started the company’s emerging markets coverage. He has a BA in philosophy from St. John’s College and holds the Chartered Financial Analyst designation.


Tom Liam Lynch

Ed D. Education professor at Pace University.

Tom Liam Lynch is associate professor of educational technology at Pace University in Manhattan. A former English teacher and school district official for the New York City Department of Education, Dr. Lynch led the implementation of a $50M online/blended learning program in over 100 schools called iLearnNYC ( In addition, Dr. Lynch helped secure $6.8M in philanthropic funding to design and guide the initial implementation of WeTeachNYC (, a digital resource repository and learning environment for the city’s 80,000 teachers. Dr. Lynch’s research sits at the intersection of software theory and English education.

Currently, he is examining the relationship between K-12 computer science and teaching English Language Arts, launching a nationwide network for English educators and teachers called CS4ELA ( His book The Hidden Role of Software in Educational Research: Policy to Practice was released by Routledge in 2015. Other publications appear in leading academic journals, including Berkeley Review of Education, Research in the Teaching of English, Journal of Adolescent and Adult Literacy, English Journal, and Changing English. Learn more at his education blog at Gradgrind’s (