Digital innovation and technology have changed and keep changing practically the whole business sector. TNot only within a company but also at the level of the client, it is inescapable to acquire and develop knowledge and digital skills of the highest level.

Any sector you can think of is, in some sense, forced to use the digital technology as its primary means of communication through which they can interact with their clients, create distribution chains for their products and services, be able to collect and use the data and information of value regarding their clients as well as assess the achieved results..

Today, the digital world defines our way of doing business.

It is a change affecting every aspect of a company, included external and internal operations. It means innovation in the form of social, media, information, cloud computing, etc.,what makes us rewrite which are the fundamental rules of the business sector.

We need to understand that the digital revolution applies to our objectives and business strategy, and helps us to attract, develop and retain talent with a leadership potential and that help us in the development of our own digital transformation, as well as to make it successfully.

To have a successful transformation, companies need to fully embrace the digital world, at every level. It is a discipline for the leadership, not simply a specialized department.

Having digital skills is not something optional for those whose task is business leadership. Being the leader of a business implies to be highly competent in the main digital tools.

The digital transformation of the business sector has made necessary to generate more areas of expertise, whatever the area. The traditional way of doing business is changing constantly as a consequence of the digital era we live in, and a leader needs sufficient knowledge and be flexible enough to overcome the challenges they face as well as to take advantage of the possibilities that the digital world offers.

Below, we show you an infographics that contains the new most important executive roles that have been created in companies as a consequence of the digital era in which we live. We must understand that this whole variety of executives need to collaborate, as opposed to creating a power struggle, because all of them contribute to the targets of the board of directors.



Adaptability is essential through this transformation. Many of those roles which are emerging today as a result of digital transformation are not fully defined and will continue to change as we develop best practices.

Post translated by Carolina Serna

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